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Geneva Motor Show
Demand for exhibition space has increased once again and several new exhibitors are registered, including the Chinese make, Brilliance, KTM which is presenting its first car based on its experience of motorcycles, and Russo-Baltique. Two brands are celebrating their renaissance at Geneva: the Abarth (from the Fiat stable) and the Dutch manufacturer, Donkervoort.
Rolf Studer, general manager of the Motor Show is delighted: "Whether it is a case of important premieres from the major manufacturers, all of whom will be here, the presentation of prototypes, the introduction of new brands or marketing communications, the world automotive industry often prefers Geneva for a variety of reasons : the Geneva Motor Show is an open, non-protectionist market, it attracts media attention from all over the world, it is able to offer a complete international showcase in a top-of-the-range setting, and it achieves all this while still retaining a human scale."
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